Originally posted at LA Record on October 2, 2012:

Originally posted at BeatsPerMinute.com on September 27, 2012:

GANGI create music that spans genres and roots around in the analog psych machinations of bands like Animal Collective and Neon Indian, though with a slighter more indie rock structure.  Their sophomore LP gesture is comes out October 3rd via The Office of Analogue and Digital.  They’ve already released one track from the album, the echo-drenched rocker “Outside Ones“, and in preparation for the album’s physical release, they’ve gone ahead and given us a second taste of the record.   Second single “Gold” wears its distortion and thumping martial beats like a badge of honor, with lead singer Matt Gangi’s voice weaving in and around the reverbed backing vocals and thunderous guitars.  Was ist GANGI?  I’d say it’s about time you found out.  Check out “Gold” below, as well as the band’s upcoming tour dates.

 

GANGI Tour Dates:
09/30 Fullerton, CA – Commonwealth Lounge
10/01 Santa Monica, CA – Central SAPC
10/02 Los Angeles, CA – The Satellite (Record Release Show)
10/03 Phoenix, AZ – Sail Inn
10/05 Albuquerque, NM – TBA
10/06 Denver, CO – Deer Pile
10/07 Denver, CO – Rhinoceropolis
10/09 Lawrence, KS – Jackpot Saloon
10/10 Des Moines, IA – Vaudeville Mews
10/11 Chicago, IL – Subterranean
10/12 Detroit, MI – Garden Bowl
10/13 Cleveland, OH – Mahall’s 20 Lanes
10/17 Philadelphia, PA – Silk City
10/18 Brooklyn, NY – Glasslands (Force Field PR CMJ Showcase)
10/25 Athens, GA – Farm 255

Originally posted at Dig Boston on September 25, 2012:

Originally posted at Austin Town Hall on September 24, 2012:

Originally posted at EarBuddy on September 24, 2012:

What is the gesture? I have no idea, but the LA-based psych duo GANGI will release their second full-length album, gesture is, on October 2nd through their label, Office of Analogue and Digital. The duo has released the new single, “Gold”. Check it out after the jump.

GANGI Tour Dates

09/22 Apple Valley, CA – The Full Moon Desert 2012
09/30 Fullerton, CA – Commonwealth Lounge
10/01 Santa Monica, CA – Central SAPC
10/02 Los Angeles, CA – The Satellite (Record Release Show)
10/03 Phoenix, AZ – Sail Inn
10/05 Albuquerque, NM – TBA
10/06 Denver, CO – Deer Pile
10/07 Denver, CO – Rhinoceropolis
10/09 Lawrence, KS – Jackpot Saloon
10/10 Des Moines, IA – Vaudeville Mews
10/11 Chicago, IL – Subterranean
10/12 Detroit, MI – Garden Bowl
10/13 Cleveland, OH – Mahall’s 20 Lanes
10/17 Philadelphia, PA – Silk City
10/18 Brooklyn, NY – Glasslands (Force Field PR CMJ Showcase)
10/25 Athens, GA – Farm 255

 

Originally posted at MTV O Awards on September 5, 2012:

New O Music Blog feature alert: There are tons of really innovative music crowdfunding campaigns out there — from massive efforts like Amanda Palmer’s million-dollar album to Spanish Prisoner’s humble “Vantasy” — and we think it’s about time we start regularly highlighting them. This week, we spoke with LA band GANGI, who in their quest to fund their next album created some pretty rad custom hardware — which can be yours if you choose to dig around in your pocket lint and fund their record.

In addition to being the founders of their very own record label — the Office of Analogue and Digital (OOAAD) — Matt Gangi and Eric Chramosta are also a couple of gearheads, building and modding custom equipment that they used when creating their first album as a duo, gesture is.

“We really got into electronics out of necessity,” Gangi says. “Just from fixing up our own equipment.” The musician started learning about fixing and modding gear via the Web, as well as Radio Shack’s electronics learning lab and visits to manufacturers like Jensen Transformers.

“They taught me a lot of the basics like soddering,” he says. “It’s crazy because in our generation they were talking about how not a lot of us know how to sodder or know basic electrical engineering and stuff, so they were happy to share that information.”

Using that knowledge, the guys created all kinds of custom gear that they used to record their album — preamps, compressors, etc — and which they’re now offering up as rewards for generous Kickstarter users who choose to fund gesture is.

Pledge $500 or more and Gangi will build you a Classic API preamp channel for your 500 series rack, $600 will get you a custom-built synth, and those who tack a couple of hundred more on there will get even more tricked-out gear. The band also offers mastering and mixing for those who pledge dollars on the lower end of the spectrum.

The rewards for this particular campaign stand out in that they appeal to DIYers and musicians — IE, Gangi’s peers. There’s a kind of back-and-forth here that’s not as evident in other crowdfunding efforts that cater to fans — campaigns that offer up signed posters and meet-and-greet deals. Yes, Gangi is obviously selling their music first and foremost, but they’re also serving a community of like-minded musicians (assuming anyone actually has the cash to purchase a custom synth).